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EA Pledges To Learn From Star Wars Battlefront 2 Loot Box Fiasco To Make Anthem Better

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EA has a lot of work to do in order to win back the trust of gamers after the infamous Star Wars Battlefront II loot box fiasco, especially if they want to see a mass community built for their upcoming Anthem title.

The company’s image took a serious negative hit when controversy surrounding the ethics and legality of loot boxes in video games arose thanks to their system, turning people off of the Star Wars title and leaving a bad taste in the mouths of gamers when it comes to EA titles.

EA’s new Chief Design Officer Patrick Söderlund is aiming to right the wrong, and is looking to upcoming titles such as Anthem and Battlefield 5 as a means to do so.

“I’d be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as management,” Söderlund said in an interview with Verge.

“We can shy away from it and pretend like it didn’t happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them.”

Star Wars Battlefront 2’s system of loot boxes and microtransactions has been completely overhauled, but did it do enough to win back gamers?

Only time will tell.

“We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market,” he says. “For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can’t afford to make similar mistakes. And we won’t.”

 

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Monster Hunter World Iceborne Expansion Revealed

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Capcom just unveiled the first big expansion for Monster Hunter World: Iceborne, which is expected to drop in Fall 2019.

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Conan Unconquered Reveal Trailer Arrives

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Petroglyph, the developer behind the remaster of Command & Conquer, is working on a new game for the Conan franchise, set in the Conan universe, and a has dropped a new trailer to give everyone a glimpse into their new title.

Conan Unconquered, which will be available for both single-player and two-player co-op sometime in 2019, will be a strategy game, and you can see the cinematic trailer below:

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Microsoft’s Phil Spencer Aims To Have Xbox Game Pass On All Devices

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Microsoft has some lofty goals for Xbox Game Pass, and Phil Spencer is aiming for the moon when it comes to delivering Xbox Game Pass to more people.

Spencer said that Microsoft wants to bring Xbox Game Pass to “every device”, while speaking during the San Francisco’s Barclays conference last week.

Certainly, Microsoft’s Project xCloud will lay the foundation for doing just that, as it will go to public testing in 2019 and would be the logical bridge to Xbox Game Pass on mobile.

“We need to make sure that we’re world-class at free-to-play content, but we also look at subscription as a much lower barrier way for a customer to build a library of content,” Spencer elaborated (h/t VG247). “So we built Xbox Game Pass. It started on console, it will come to PC, and eventually it will come to every device.

“We use the flywheel that we have with customers on an Xbox to start the growth in Xbox Game Pass. But as somebody sitting back and taking a longer-term view of where our business is going, you should look at that as a business model that we think scales to billions of people not hundreds of millions of people like retail does.”

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